AI Misuse in Fashion
Creator of a viral lavender skort that Taylor Swift wore in her short fortnight video was sent an Amazon listing for a knock-off version of her patented Pirouette Skort.
- The listing used Ho's own video but altered her face, using AI, to avoid detection. I repeat, a seller took her video from her instagram profile and added a different face on her body an then sold a dupe of her designs.
- Ho believes this incident highlights the disrespect towards artists and creators, and the need for better protection of intellectual property rights on e-commerce platforms like Amazon.
The misuse of AI in generating counterfeit listings is more than a nuisance; it’s a burgeoning threat to independent designers and the integrity of fast fashion. As AI capabilities soar, e-commerce behemoths must enforce stricter policies to shield original creators from digital piracy and ensure that creativity is rightfully rewarded.
The legal landscape must evolve to tackle these high-tech forgeries, preserving the sanctity of genuine craftsmanship in the ever-expanding online marketplace. But will it and when and how, well we will find out soon.