EU Demands Transparency: Will Temu and Shein Comply with New Sustainability Standards?

fast fashion

In a move to promote transparency and sustainability in the fast-fashion industry, EU regulators have mandated that Chinese e-commerce giants Temu and Shein disclose their compliance with EU rules by July 12, 2024.

It is not yet known if this information will be disclosed, but the following points are crucial steps towards improving transparency in the fast fashion industry:

  • Traceability of Traders: Ensures all entities in the supply chain are identifiable and comply with ethical standards.
  • Consumer Trust: Transparency in product origins builds consumer confidence in ethical and sustainable practices.
  • Sustainability: Monitoring the supply chain helps companies implement environmentally responsible practices.

The EU's emphasis on traceability within the Digital Services Act marks a critical move towards sustainable fashion. By demanding accountability from fast-fashion giants like Temu and Shein, the EU is striving to protect consumers and encourage ethical practices.It remains uncertain if these brands will fully comply.