EU Demands Transparency: Will Temu and Shein Comply with New Sustainability Standards?
![fast fashion](img/news-24/july/Goodwill-scaled.jpg)
It is not yet known if this information will be disclosed, but the following points are crucial steps towards improving transparency in the fast fashion industry:
- Traceability of Traders: Ensures all entities in the supply chain are identifiable and comply with ethical standards.
- Consumer Trust: Transparency in product origins builds consumer confidence in ethical and sustainable practices.
- Sustainability: Monitoring the supply chain helps companies implement environmentally responsible practices.
The EU's emphasis on traceability within the Digital Services Act marks a critical move towards sustainable fashion. By demanding accountability from fast-fashion giants like Temu and Shein, the EU is striving to protect consumers and encourage ethical practices.It remains uncertain if these brands will fully comply.